THERE’S no stopping Yoshinoya, easily one of the country’s most popular Japanese fast-food chains, from staging the fourth edition of the Yoshinoya Gyudon Eating Contest. If you want to witness exactly how many Beef Bowls a person can consume in 15 minutes, then block off June 14, 2014, on your schedule and be at the new Activity Center of Glorietta in Ayala Center, Makati, at 1:00 p.m. for the Grand Finals of the much-awaited event.
Through its four-year run, the Yoshinoya Gyudon Eating Contest has earned the respect of many hungry Filipinos who want to test their mettle when it comes to gastronomic challenges of this proportion. It’s the country’s answer to Coney Island, New York, USA’s world-famous Nathan’s Hot Dog Eating Contest, and, this year, as in previous years, the Gyudon eating challenge promises to be nothing short of exciting.
The contest, open to both males and females aged 18 and above, actually started with qualifying rounds that were held Mondays through Fridays in all Yoshinoya stores from April 21 to May 30. Customers who wanted to participate paid Php199 at the counter, filled out a Registration Form and signed a Health and Release waiver, and presented a valid ID, then sat down to consume as many Beef Bowls as they could in 5 minutes. The participant who consumes the most number of bowls or has the least amount of leftover food within the 5-minute time period won the day’s challenge. The names of the four fastest challengers remained on display in each store’s Leader Board, which was updated every time a new record had been set.
All weekly winners from each store automatically made it to the Grand Finals, which will take place at the Glorietta Activity Center on June 14. The Top Three finalists with the most number of Beef Bowls consumed and the least weight of food left after 15 minutes will be declared winners of the Yoshinoya Gyudon Eating Contest 2014 and will receive prize packages amounting to Php150,000 in cash and Two (2) Round-Trip tickets to Japan courtesy of Cebu Pacific for the First Prize winner. The Second Placer receives Php50,000, while the Third Placer gets to take home Php25,000. Non-winners will not go home empty-handed, as each of them receives consolation prizes of Php2,000 worth of Yoshinoya gift certificates.
Expect the Grand Finals to be great fun and truly exciting, as it shows how Pinoys have come to love Yoshinoya’s Gyudon, also known as Beef Bowl, which is a one-dish meal composed of steaming white rice topped with sumptuous beef and onion stirred in a mild sweet sauce.