Andok’s Presents Spicy Fried Chicken

Andok’s first-ever celebrity brand ambassador Piolo Pascual (left); and the new Spicy Dokito fried chicken from Andok’s (right)

GOOD news for fried chicken lovers who like their chicken hot and spicy: Andok’s Litson Manok, one of the pioneers in the roast chicken business who later on also offered a fried chicken variant called Dokito, now also offers the all-new Spicy Dokito.

Spicy Dokito is a variant of Andok’s famous Dokito fried chicken, and it uses real chili during marination to ensure that both the natural spiciness of chili and the flavor of the marinade will penetrate through the meat for a real hot treat.

To coincide with the recent formal launch of Spicy Dokito, Andok’s introduced singer-actor Piolo Pascual as their first-ever celebrity brand ambassador.

At the formal launch of Andok’s Spicy Dokito and introduction of the brand’s first-ever brand ambassador, from left: Andok’s founder Sandy Javier, Piolo Pascual, Andok’s mascot and Andok’s EVP Maverick Javier

“Piolo is one of the best loved actors in the country. He embodies the Andok’s brand, which is about bringing joy and having genuine love for one’s craft. Having him as our first celebrity ambassador was an easy decision for us as he embodies joy, life and enthusiasm. He is here to really bring out the sili-ness out of everyone. We are very excited to have him as part of the Andok’s family,” says Andok’s executive vice president Maverick Javier.

“I feel blessed to be trusted by brands and their customers. Andok’s is a brand that offers affordable and delicious products to positively impact the lives of Filipinos one product at a time. I have been a big fan of Andok’s products and I am honored to have been chosen as their first ever celebrity ambassador,” says Pascual, who is one of the most credible product endorsers in the country today.

Category(s): FoodBiz
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