WE Filipinos are already familiar with the Dutch brand Brabantia, because its premium home products have been available in Do-It-Yourself (DIY) stores in the country for the past six years. They were available, but they were more difficult to source. Inspired by the following that it had in the Philippines, Brabantia, the world’s leading manufacturer of premium home products, decided to put up a full-fledged store in the country, and this first Philippine store finally opened its doors to the public last night (January 16, 2014).
Located on the third floor of the furniture concept store Dimensione in Bonifacio High Street, the Brabantia store carries innovative yet stylish products that are designed for living. First on the list are several kinds, designs and sizes of waste management products, specifically garbage cans or waste bins. These are what Brabantia is best known for, since it makes really good waste bins. Its iconic waste management products put an end to clanging and banging lids, as it has a soft closing system that is as quiet as a whisper. Finally, pedal bins that don’t go banging down on you!
For neat freaks, Brabantia introduces a new FlatBack design for its waste management products that allows them to sit flush against a wall. It also has waste bins with fingerprint-proof coating so there are no irritating fingerprints to wipe and clean time and again.
Also available at the Brabantia store are laundry essentials, anchored by its iconic ironing boards, for which the brand is also widely known for. These ironing boards are so hip and chic they look like surf boards but function like a well-oiled ironing machine. It also offers stylish laundry containers that neatly fold up into a bag, complemented by practical indoor and outdoor drying solutions, including WallFix and rotary dryers, pull-out drying lines and drying racks.
Founded in 1919 in the small town of Aalst in The Netherlands, Branbantia started out as a company that manufactured milk cans, jugs and sieves. It was in the 1950s when it started manufacturing two of its iconic products – the pedal bins, and laundry and ironing boards. Then, in 1980, it expanded its business outside The Netherlands and forayed into the European market. Today, Brabantia is present in 90 countries around the world.
A high-end brand that keeps its designs practical yet exuding modern sophistication, Brabantia creates products that make daily domestic chores easier to accomplish and make life more pleasurable especially for homemakers. Aside from waste management solutions and laundry essentials, it now also offers kitchen tools and storage solutions, tableware, flatware, and even weighing scales and bathroom accessories.
“We want to bring the Brabantia experience of enriching the quality of life and living to every home. By opening our very first store in the Philippines, we can learn directly from out customers how they feel about our brand and assortment. The Brabantia store offers a wide product selection for the true Brabantia fan. There are very few companies in this industry that provide the breadth and depth of assortment that we do,” says Danny den Hartog, Brabantia area sales manager for Asia Pacific, who did the honors of cutting the ceremonial ribbon during the formal store opening along with Suyen Corporation president Virgilio Lim and Garden Barn Inc. president Nelson Guevarra.
Incidentally, Suyen Corporation is the owning company of Dimensione, and Garden Barn Inc. is the distributor of Brabantia in the Philippines.