Nutella Has a New Name–Yours!

DSCF4859IF you like personalizing everything, you’d love the new #YourNutella campaign of your favorite hazelnut spread with cocoa, Nutella. You can now personalize your bottle of Nutella and make the label bear your name.

Nutella launched this campaign in the Philippines to pay tribute to Filipino consumers who have shown unwavering loyalty to the brand and made it a part of their lives, particularly their breakfast and merienda time. Fresh from the success of the #YourNutella campaign in Europe the Middle East and some parts of Southeast Asia, the management of Nutella brought the campaign to the Philippines not only to personalize their experience of eating Nutella but also to give them something with which they could bond with their respective families and friends. They could buy bottles of Nutella, have them labelled with their own names and those of their family members and friends. The campaign was also launched in Manila to get people to share their Nutella stories through the @Nutella SEA Instagram handle and #YourNutella.

My personalized jar of Nutella

My personalized jar of Nutella

Lining up at the Glorietta Activity Center last May to have a personalized jar of Nutella made

Lining up at the Glorietta Activity Center last May to have a personalized jar of Nutella made

Entering names into the label maker

Entering names into the label maker

Mommy blogger Frances Ampersales with Fabian Heymer, brand manager for Southeast Asia of Nutella; and Tommy Del Mar Jr., national business manager of Ferrero Asia Limited-Philippines Representative Office

Mommy blogger Frances Ampersales with Fabian Heymer, brand manager for Southeast Asia of Nutella; and Tommy Del Mar Jr., national business manager of Ferrero Asia Limited-Philippines Representative Office

The #YourNutella campaign was launched at the Glorietta Activity Center with a three-day weekend affair last May. Over the last weekend of the month, supplies of 350-gram jars of Nutella were made available for sale at Php279 per jar, where they could have labels of their name printed and attached to the bottles. A high-tech machine was installed at the Glorietta Activity Center specifically for this purpose. Consumers who bought a jar during the weekend fair could line up, encode the name that they wanted to put on the official Nutella label of the jar, and wait for it to come out of a conveyor already bearing the name.

Those who missed the chance to have their Nutella jars personalized during the weekend event still have two ways of having it done.

One is to buy a jar of Nutella in the a participating supermarket that have installed a name label machine on site for a limited period to do the same task, as 40 selected stores are now running promotional events for consumers to get their own name labels.

IMG_2549The other way to have your jar of Nutella personalized with your—or your loved one’s—name is to log on to the YourNutella.com website, which has been made available for use in the Philippines starting May 16, 2016, up to August and have your Nutella label customized or personalized. The label will then be sent to you through snail mail based on the address that you indicate on the website.

“For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognize the role we played in their lives growing up, and thought it would be great for us to say thank-you to our customers for their years of support,” says Fabian Heymer, brand manager for Nutella Southeast Asia, who personally graced the launch of the #YourNutella campaign in the Philippines.

Heymer was in the company of Tommy del Mar Jr., national business manager of Ferrero Asia Limited-Philippine Representative Office. A mommy blogger who has been patronizing Nutella for years, Frances Ampersales, also spoke about her personal experience during the event.

Category(s): FoodBiz

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