GOOD news to burger lovers who have tried Shake Shack in the United States and loved it: Shake Shack is coming to Manila soon, specifically in the first quarter of 2019, and promises to treat Filipinos to the same Shack Burger, Chick’n Shack and Shack-cago Dog that diners swear by in the U.S.
New York’s critically-acclaimed modern-day roadside burger stand chain, Shake Shack has through the years gained a cult following for its range of 100% all-natural Angus beef burgers, chicken sandwiches, flat-top Vienna beef dogs with no hormones or antibiotics, fresh-spun frozen custard, crinkle-cut fries, craft beer, wine and more. Committed to using real, premium ingredients and creating a fun and lively environment for diners, Shake Shack opened its first store in New York City’s Madison Square Park in 2004 with the mission to Stand for Something Good. Since then, it has expanded to over 170 locations in 21 U.S. States and the District of Columbia. The chain has also spread its wings further and opened stores in more than 60 international locations. These include London, Hong Kong, Dubai, Istanbul, Moscow, Tokyo, Seoul and, soon, Manila.
Besides worldwide expansion, Shake Shack has also been recognized with countless accolades, including No. 16 ranking on Bon Appetit’s “The 20 Most Important Restaurants in America,” No. 7 ranking in TIME Magazine’s “17 Most Influential Burgers of All Time,” and “Best Burger” honors for 2007 and 2014 at the South Beach Wine and Food Festival’s Burger Bash.
Bringing Shake Shack to Manila is the SSI Group Inc., the Philippines’ largest specialty retailer, which has been at the forefront of the Philippine retail industry over the last 30 years. It pioneered the introduction of globally recognized brands to the Philippine market in the 1980s and is today the partner of choice of the world’s best brands for their Philippine market. The SSI Group has a retail network of more than 600 stores and seeks to cater to the Filipinos’ evolving tastes and aspirations.
“It is with great pleasure that we announce the partnership between Shake Shack Inc. and the SSI Group,” says SSI Group president Anton Huang. “This is a testament of our company’s vision of enhancing lives and providing only the best for the ever-evolving Filipino consumer. Celebrating our 30th anniversary this year makes the partnership with this well-loved global brand even more meaningful to us. Staying true to Shake Shack’s mission to Stand for Something Good, we, at the SSI Group, are committed to continuously enrich the lives of our customers by offering the most rewarding curated lifestyle experiences. With the arrival of Shake Shack in the Philippines, we are excited to be amongst the first in Asia that will be home to the renowned American casual restaurant chain.”
Shake Shack vice president for global licensing Michael Kark adds, “Manila is an incredible city; its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”