Originally posted on April 26, 2012.
IF you find it difficult to say ‘I love you, Mom,’ but want to say it from the heart, Toblerone, a chocolate brand known for its three-sided chocolate bar which most of us grew up with, has come up with a unique way to help you tell your mother exactly how you feel this Mother’s Day. Simply hand Mom that famous chocolate bar with the words ‘I Love Mom,’ ‘Sweetest Mom’ or ‘Best Mom Ever’ printed on one side of the box and insert your favorite photo with your mom in the heart-shaped photo slot provided, and there’ll be no need for words for your Mom to know exactly what you’re trying to say.
This special Mother’s Day edition of Toblerone chocolate bars, which comes in Dark Chocolate, Milk Chocolate and White Chocolate variants, was launched in stylish fashion over lunch in South Forbes, Makati City, today, with well-known personalities Tessa Prieto-Valdes and RJ Ledesma hosting. The occasion also served as a venue for Toblerone to focus on the importance of a beautiful mother-and-child relationship, as it brought certified life coach and relationships expert Pia Acevedo of the Love Institute to discuss why some young professionals find it difficult to express affection to their moms. She had with her notable young professionals Jessica Tan Gan, RJ Jacinto and Georgia Schultze-Del Rosario discussing how they show their own affection to their respective moms. It was a touching moment when, towards the end of the discussion, their moms showed up and joined them in the informal discussion panel and exchanged words of affection with them.
Also launched during the luncheon affair was Toblerone’s online promo for Mother’s Day, a photo contest that will allow everyone interested the opportunity to tell the world how much he (or she) loves his mom. Ongoing until May 18, the online promo is giving 50 weekly winners a 100-gram Toblerone bar each, major weekly winners an overnight stay for 2 at Edsa Shangri-La Hotel, and the grand winner an overnight stay for 4 in an Aquarium Room at Hotel H2O complete with spa, breakfast, lunch and dinner. Simply “like” the Facebook Page called “TobleronePilipinas” and upload the sweetest photo of you and your mom together. That photo can be recent or from way back when.
Photos will be judged for the sweetness shown between mom and child, for the creative captions that come with them, and the number of likes that the photos will receive. For more information, you can visit a Toblerone booth in your local mall or grocery, log on to www.givetoblerone.com, or call Toblerone Customer Hotline no. 820-2866.
