Freshly Cooked Meals in an Instant

Originally posted on August 29, 2012

The four variants of the newly launched Maggi Magic Meals: Lechon Paksiw, Chicken Afritada, Chicken Pastel and Bicol Express

MODERN homemakers, especially those who are working, are always in a hurry. They have to juggle their time between their family and their career. They want to be efficient in their job, but they at the same time do not want to sacrifice their family life to advance in their career. The problem is that when the family is growing, as in the husband goes to work and the kids have started school, there’s hardly even time to prepare freshly cooked meals for the family – even for dinner.

Now comes the good news in the local food front: Nestlé has just launched a revolutionary product that promises to help modern homemakers whip up freshly cooked meals in an instant. No, it’s not an instant mix. It’s not a canned or pouched ready-to-eat meal either. To help modern homemakers, or the whole country for that matter, rediscover the magic of freshly cooked meals that have been prepared and enjoyed at home, Nestlé introduced Maggi Magic Meals at Blue Leaf Events Pavilion in McKinley Hill, Fort Bonifacio, Taguig City, today. It’s one of Nestlé’s game-changing innovations to date, and the first-in-the-world recipe solution designed for use in a rice cooker.

The idea is for the viand to be cooked at the same time and in the same pot where rice is being cooked. The dish and the rice are being cooked together using a fuss-free process that turns out meals that have undoubtedly been cooked at home.

Not just a recipe mix, Maggi Magic Meals offer a simple and effective method of cooking using the simple rice cooker. The method is similar to sous-vide cooking, which is all the rage these days because it’s a healthy and fuss-free cooking method. Maggi Magic Meals come in a dual-chamber pack which contains the recipe mix at the bottom and the Maggi Magic Cooking Bag on top. You first cut off the pack on top to bring out the Maggi Magic Cooking Bag, which is made of food-grade 100% polyester designed to withstand high heat. You open it up, place your cut-up chicken of pork inside the bag, followed by thinly sliced vegetables that the recipe requires, and then you drizzle in the recipe mix and pour in six (6) tablespoons of water, gently massage the bag to evenly distribute the dissolved mix in the ingredients, empty the bag of air and tie a knot to seal the bag. Then place the bag on top of the washed rice with water in the rice cooker, cover it, switch the rice cooker on, and allow the viand to cook alongside your rice for 45 minutes. So, when your rice is done, so is your viand cooked and ready to serve.

Chef Erik Magtanong demonstrates how to prepare freshly cooked meals using Maggi Magic Meals

Maggi Magic Meals come in four variants – Lechon Paksiw, Chicken Afritada, Bicol Express and Chicken Pastel – at P35 per pack that can cook 1/2 kilogram of chicken or pork and serve 4 to 5 persons.

To give the media a good idea of how Maggi Magic Meals work, how easy they are to prepare and how good they taste, media guests during the launch this morning were grouped together. Each group occupied a demo table, where they had a chance to cook all four variants with rice in rice cookers all at the same time. Chef Erik Magtanong demonstrated the preparation steps for each variant for everyone to duplicate. To make the 45-minute cooking time fun and exciting, top Maggi executives Star Estacio, senior vice president and business executive manager for food at Nestlé, and Jovee See, consumer marketing executive, talked about the innovative Maggi Magic Meals. Afterwards, they conducted a five-round trivia game, a mental exercise that also involved physical speed. By some stroke of good luck, no, call it blessing from God, I won.

Answering questions from the media during the launch were Star Estacio, vice president and business executive manager for food, Nestlé Philippines (left); and Jovee See, consumer marketing executive (right)

After the trivia game and a short Q&A session with the Maggi executives, the Maggi Magic Meals were ready to be enjoyed – with rice, of course. Besides being a simple and fuss-free method of cooking that turned out freshly cooked meals without the use of oil or extra fuel to cook the viand separately from the rice, Maggi Maggi Meals turned out to be delicious, as well. But since our tastebuds are different from each other, they can be tweaked to suit our own flavor preferences. You can, for instance, add chili to the Bicol Express if you want it more spicy, or you can add slices of ginger and minced garlic into the Chicken Afritada if desired.

Time-saving and cost-efficient since you also save on sauté ingredients and fuel for cooking at the same time, Maggi Magic Meals are an innovative, well thought-of product that directly addresses the needs – and demands – of the modern homemaker.

Category(s): FoodBiz
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