IT has long been awaited, and finally it is here for everyone to enjoy. McDonald’s launched its much-awaited pork barbecue sandwich called McRib last Tuesday, April 14, 2015, at the McDonald’s store in Eton Centris, Quezon City.
Now available for the first time in the Philippines for a limited time only, the new McRib is meant to satisfy diners’ barbecue cravings. It’s a juicy, rib-shaped pork patty dipped in sweet, tangy and smoky barbecue sauce, topped with pickle slices and slivered onions, and served in a warm caramelized bun, at an a la carte price of Php99.
For diners who like to have greens in their sandwich, the new McRib also has another variant, the McRib Deluxe, which replaces the pickles and onions on the luscious and tender pork patty with fresh crisp lettuce and creamy mayonnaise, available at an a la carte price of Php119.
“McDonald’s is excited to introduce the McRib sandwich in the Philippines. We remain committed to surprising and delighting our customers with a variety of delicious meals made with high-quality ingredients at great value. The McRib is all that and more. It is a delicious food experience one should enjoy while it lasts,” says McDonald’s Philippines senior vice president for marketing Margot Torres, when she joined event host DJ Nikko Ramos on stage during the formal launch.
The second floor was set to look like a garden barbecue party, with wooden tables lined with red-and-white checkered tablecloths and sacks. Then the great reveal took place, with DJ Nikko and Margot lifting the lid of a round barbecue grill to show McRib sandwiches in their attractive red McDonald’s boxes. And then the service crew of McDonald’s came out with wooden chopping boards topped with two McRib sandwiches and an order of Large fries with ketchup and mayo dip to serve each guest.
The new McRib is now available in all McDonald’s stores nationwide via Dine-In, Take-Out, Drive-Thru and McDelivery through the McDo App, 86-2-36 and mcdelivery.com.ph.
