It’s Derek Ramsay for Century Tuna’s
New Healthy Lifestyle Campaign

Derek Ramsay at the launch of Century Tuna’s 100% Pure Tuna campaign held at Makati Shangri-La Hotel

YES, Century Tuna’s celebrity endorser for its newly launched 100% Pure Tuna campaign is Derek Ramsay. One of the hottest celebrities in the local entertainment industry, Derek epitomizes the healthy lifestyle that Century Tuna is espousing.

Launched at Makati Shangri-La Hotel last Monday, August 10, 2015, Century Tuna’s new Healthy Lifestyle campaign pushes for a good balance between diet and exercise to achieve a fit, healthy and sexy body. According to research done by the Century Pacific Group, a ratio of 70% diet and 30% exercise yields the best result.

Derek Ramsay flanked by Century Pacific Group general manager Greg Banzon and marketing manager Gela Gamboa

“I really like to live an active lifestyle. I compete in different sports and work out. In 2009, I started working out really hard but I was eating the wrong kind of food. As much as it is wrong to starve yourself and you really have to put something in when you feel hungry, you have to focus on what you put into your body because if you eat the wrong kind of food, it can work the wrong way. Now I work out and tear muscles, so I need protein afterwards, protein that has less fat, less salt and made from 100% pure tuna,” explains Derek, when he was introduced as the new face of Century Tuna’s new campaign.

Derek has actually been an endorser of Century Tuna since 2009, but of all the celebrities in the local entertainment industry, he stands out as the person who truly epitomizes what the brand stands for. This is why he has been singled out to push the 100% Pure Tuna campaign.

“He walks the talk. He’s an active sportsman. He balances his activities and is very consistent. He takes his game a level higher all the time. He gives 100% to what he does,” says Greg Banzon, general manager of Century Pacific Group.

Century Tuna Lite is 100% Pure Tuna and contains 50% less fat and 50% less salt

An ultimate Frisbee player who also loves football, soccer, golf, water polo and rugby, Derek turns to Century Tuna Lite for his protein needs. Century Tuna Lite is 100% pure tuna, no extenders, and has 50% less fat and 50% less salt when compared with other regular tuna flakes in oil. His favorite is the Hot and Spicy variant, and he takes it not just because it’s the right kind of protein that he needs to keep fit, healthy and sexy, but also because it is an excellent source of other important nutrients, such as Selenium, Magnesium, Potassium, Vitamin B complex and Omega 3 essential fatty acids. Omega 3 is good for the heart and it at the same time helps burn body fat, shrink abdominal fat cells and stop certain genes that trigger inflammation on belly fat. And don’t forget the antioxidants that keep illnesses at bay.

“The 70-30 formula does work. You just have to stop eating food that’s not good for you and replace it with good protein, and for your exercise, you have to find something that you like doing. Assess your health and determine how much time you can devote to exercise,” says Derek, who prefers to eat his tuna straight from the can, although several deliciously healthy recipes can be found on Century Tuna’s website, www.centurytuna.ph.

Lean and mean machine Derek Ramsay is Century Tuna’s celebrity endorser for its Healthy Lifestyle campaign

Before launching the campaign, Century Pacific Group tapped several consultants in the fitness and nutrition industries, including nutrition expert Nadine Tengco and fitness coach Jim Saret, in coming up with the 70-30 campaign.

Century Tuna products, including the Century Tuna Lite line, are available in leading supermarkets nationwide.