DON Papa Rum, a proudly Filipino rum brand launched by Bleeding Heart Rum Company in 2012, has been making waves since it became available in the market three years ago. The light amber colored rum never fails to delight with its rich-textured taste with flavors of vanilla, honey and candied fruits. A premium, molasses-based, single-island rum that uses sugar from the island of Negros, it is so good that it is now available not just in the Philippines but in 16 countries. French rum drinkers like it so much that it is—can you believe it?—now No. 1 in France and is making just as good in Germany. Its packaging alone has won a number of international design awards.
In the spirit of celebrating the exceptional artistic creativity that has been poured into Don Papa Rum and in an effort to engage the Philippine artistic community in the success of the Filipino brand, Don Papa Rum has decided to launch the Don Papa Rum Art Competition to encourage Filipino artists to reimagine the Don Papa Rum canister design and come up with their own. The intention is to use the winning artwork in a limited edition canister gift pack for Don Papa Rum which will be available nationwide from October to December 2016.
Launched over intimate cocktails at The BonBon Club in Makati City in the company of some Filipino artists and gallery owners last November 11, 2015, the Don Papa Rum Art Competition enjoins interested artists to submit their intention to join by filling up an online entry form by November 13, 2015, although submission of actual artwork can be made until end of December 2015. Artists must be sponsored or registered by an art gallery.
The artwork can be in the form of painting/drawing, photography, print making, and typography and digital prints. It must be apolitical and fee of profane language and images, and design inspiration should come from Don Papa Rum’s product label, although the artists’ own styles should come through.
From all the entries received for the competition, 10 finalists will be chosen. This number will be further trimmed down to the Grand Prize, Second Prize and Third Prize winners.
The Grand Winner will receive a four-week Artistic Residence Sojourn in Paris, France, complete with round-trip airline tickets, accommodations for artistic residency, allowance for the duration of the artist’s stay in Paris, an artistic immersion via museum passes to top museums in Paris, plus two cases of Don Papa Rum, and artwork to be featured on social media and in newsletters as well as used as a limited edition canister for Don Papa Rum for the last quarter of 2016 with the artist’s name mentioned in all press communication.
The gallery represented by the Grand Winner will also receive two round-trip airline tickets to Paris, France, pocket money for the trip, and three pop-up bar set-ups to three major gallery launches for 2016.
The Second Prize Winner receives a cash prize of Php50,000 nett, one case of Don Papa Rum, and artwork to be featured on social media, in newsletters and possibly any other Don Papa Rum collaterals in the future.
The Third Prize Winner’s cash prize is Php25,000 nett. He (or she) also gets one case of Don Papa Rum, with the artwork to be featured on social media, in newsletters and possibly any other Don Papa Rum collaterals in the future.
For the seven other finalists, Don Papa Rum is working out details for a silent auction of their artworks during Art Fair Philippines 2016, where all the artworks of the 10 finalists will be featured in an exhibit at the Don Papa Rum booth.
For more information on the Don Papa Rum Art Competition, visit the Facebook page of Don Papa Rum, www.facebook.com/donpaparum.