LAST year, grocery chain giant Robinsons Supermarket created a new, higher-end brand called Robinsons Selections and opened the first store of this new concept at Eight Forbes, Burgos Circle, Bonifacio Global City, to cater to the grocery needs of the high-end community.
Just last week, specifically on November 27, 2015, a second store of Robinsons Selections opened at the Venice Grand Canal Mall in posh McKinley Hill, Taguig City, in response to the growing shopping sophistication among consumers especially in the area. The new store brings to the McKinley Hill community the same state-of-the-art design and top-of-the-line offerings as the first store, but this one is housed in a larger area of 2,481 square meters. The new store thus features a bigger food-to-go section with carefully curated gourmet goods for those with discerning palates. Freshly prepared ready-to-eat dishes are available, so shoppers doing their grocery can just buy food to take home for lunch or dinner.
Also in the food-to-go area are the Fruit Bar, where different kinds of fresh fruits that have already been sliced, cut up and combined with other fruits, mixed salad packs and freshly squeezed fruit and vegetable juices are available for sale. There’s also a salad bar and a make-your-own-fruit mix bar, although fresh fruits and vegetables in their whole, raw form, as regularly found in groceries, are also bountiful.
Not too far away is an impressive Gourmet Deli, where whole legs of ham, big wheels of cheese and deli selections like sausages and deli slices are prominently displayed. Then there is a sushi bar, whose refrigerated displays offer different combinations and packs of sushis, sashimis and makis.
Likewise, the fresh seafood, poultry and meat sections present wide arrays of choices, including premium seafood and fish.
The regular grocery display shelves are also teeming with a wide range of merchandise, including higher-end brands and premium items, both food and non-food, that will surely delight shoppers in the McKinley community. Other features that are worth noting are the Bakery, which churns out batches upon batches of freshly baked breads and pastries; Petals and Posies, which sell fresh flowers and plants; a Gift & Wrap section, where items bought for gift-giving can be wrapped nicely; and Concierge, which is a service that reinforces Robinsons’ mission to become the premium shopping destination.
With the launch of Robinsons Selections in McKinley Hill, Robinsons Supermarket now has a total of 120 stores. Robinsons Selections, which aims to be the grocery store of choice for discerning shoppers looking for fresh and healthy food and other needs which suit their shopping lifestyle, is poised to open a third store in Robinsons Galleria Cebu on December 10, 2015.