Two Pizza Brands Take Center Stage

Originally posted on July 31, 2012

TWO pizza brands took center stage last July to introduce new products and new promotions: California Pizza Kitchen (CPK) and Greenwich.

California Pizza Kitchen’s new Prosciutto Pizza (left) and Greenwich’s new Greenwich Special Overload Pizza

California Pizza Kitchen, a leading brand of premium pizzas in the country, hosted a media lunch in its posh Greenbelt 5 branch to announce that it is staging the country’s first National Pizza Day celebration on August 15. The date coincides with Global Restaurant Concepts Inc.’s opening of the first CPK restaurant in the Philippines. So, to mark this very special occasion, CPK is launching a one-day free pizza promo for its diners.

Vegetarian Pizza by California Pizza Kitchen

For every regular or thin-crust pizza ordered for dine-in on August 15, the restaurant will be providing another pizza for free. Choices are BBQ Chicken Pizza, Pepperoni, Five Cheese and Fresh Tomato, Hawaiian Bacon Pizza and Traditional Cheese, all CPK best-sellers. CPK is also throwing in refillable Coca-Cola for the day for only P50.

Global Restaurant Concepts Inc., the Filipino company led by Archie Rodriguez as president and CEO, brought in the CPK brand to the Philippines. It was the first company to operate a CPK restaurant outside the United States and how runs seven branches in Metro Manila.

“Fifteen years in the industry is a triumph in itself. When people think about premium pizzas, CPK is top of mind. Our pizzas and other dishes have always been associated with quality. What differentiates us from other pizza brands is the kind of California-style cuisine and American family dining concept that we introduced,” explains Rodriguez.

Aggressively aiming to open more branches this year, CPK has also just launched a host of new menu items that stay true to its “global-inspired with a California twist yet 100% Filipino-made and conceptualized” food. Debuting in time for the National Pizza Day celebration on August 15 are Prosciutto Pizza (made with Italian prosciutto with fresh arugula and mozzarella, shaved Parmesan and sliced tomatoes on caramelized thin pizza crust); and Vegetarian Pizza (marinara sauce and mozzarella on thin crust pizza, topped with grilled eggplant, fresh button mushrooms, red onion, sun-dried tomatoes, roasted corn, broccoli, goat cheese and pinenuts).

Lovers of Prosciutto ham will surely enjoy the Prosciutto Pizza, which comes generously loaded with Prosciutto ham; while the Vegetarian Pizza is refreshingly different from regular vegetarian pizzas that usually have red and green bell pepper, button mushrooms and onion rings as toppings. The presence of broccoli alone, plus roasted corn and pinenuts, makes it deliciously gourmet.

CPK also took the occasion to introduce other new menu items, such as Lasagna Milanese, Black Seafood Pomodoro, Mu Shu Chicken Calzone, Cheese Steak Sandwich, Fried Mozzarella Sticks, Quesadilla, Spinach with Gorgonzola and Asian Chicken Wrap. There’s also a new thirst quencher, Fruit Sangria, which is made of Chardonnay, mango and orange juices, with slices of grapes, green apples and oranges.

California Pizza Kitchen, from top left: Asian Chicken Wrap, Fried Mozzarella Sticks, Lasagna Milanese and Black Seafood Pomodoro; with CPK’s top honchos Griffith Go (CFO), Manuel Zubiri (director) and Archie Rodriguez (president and CEO)

CPK celebrates National Pizza Day on August 15 at CPK branches in Glorietta 3, Alabang Town Center, Shangri-La Plaza, The Promenade at Greenhills Shopping Center, TriNoma, Power Plant Mall at Rockwell Center, and Greenbelt 5.

Also braced to whet the appetite of Filipino barkadas once more with a delicious new offering that overwhelms the senses and one’s craving for sumptuous pizza is Greenwich, which has just launched its new Greenwich Special Overload Pizza at the Megatrade Hall function room of SM Megamall. It’s never more aptly named, as its hot and freshly made crust is ‘overloaded’ with 13 mouth-watering toppings: ground beef, bacon, pepperoni, salami, mushrooms, olives, red and green bell pepper, onion, minced garlic, mozzarella and Cheddar cheeses, and chunks of glazed pineapple.

Greenwich Special Overload Pizza is every pizza lover’s dream. It tops our pizza list simply because it has everything anyone can ask for in a pizza. It is overloaded with toppings that can satisfy any pizza craving, thus making it better than any other,” says Greenwich marketing manager Lulu de Castro.

The all-new Greenwich Crispy Glazed Chicken

The Greenwich Special Overload Pizza, though, is not the only new item on the Greenwich menu. Also freshly launched is the new Greenwich Crispy Glazed Chicken, which is expected to make waves among chicken lovers. More than just the crispy skin and tender meat that other fast-food chains and quick service restaurants offer for their Fried Chicken meals, the new Greenwich Crispy Glazed Chicken capitalizes on the latest trend towards Korean-style crispy fried chicken with glaze.

Served with rice and affordably priced at P79, the Greenwich Crispy Glazed Chicken uses an extra special marinade that seeps through each extra large piece of chicken, which is then cooked to an inviting crispiness, coated with a lip-smacking sweet and mildly spicy glaze, and served with a steaming cup of rice.

Greenwich also took advantage of the occasion to launch yet another product – the Greenwich Ultimate Green Card. Sold at P199, it’s a privilege card that offers customers many perks: 1) Buy 1 Take 1 pizza for delivery orders; 2) a 10% discount when the card-holder dines in at any Greenwich branch; and 3) nine coupons of food packages or promos that allow the card-holder to save as much as P1,000 in the long run.

In a pizza eating country like the Philippines, the more the pizza choices there are in the market, the merrier we all are. At times when we crave gourmet or premium pizzas, we think of high-end brands that give us the ultimate satisfaction, such as California Pizza Kitchen. On other days, when we simply want pizza but do not have much budget to dig into, brands like Greenwich come to mind. We eat it for breakfast, lunch, merienda, dinner.

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