IMAGINE rows of chest freezers filled with all the ice cream you can imagine—on popsicles, bars, scoops on sugar cones or cups, mochi ice cream balls, gelato and frozen yogurt—and you can have as much as you fancy!
This was exactly what it was like when the California Milk Advisory Board (CMAB), through its Philippine representative Synergy Asia, held The California Ice Cream Wonderland at the Mind Museum in Bonifacio Global City recently.
The Special Exhibition Hall of the Mind Museum was transformed into an ice cream wonderland, with giant ice cream cones with “melted” ice cream on the floor with throw pillows in front of the stage, benches that look like ice cream sandwiches as additional seats, lined at the back with picnic tables… A dressed-up The Moo-hatter’s Studio tent for interactive art fun and another tent housing The Cheshire Cow’s Magicorner for face painting… A studio set with giant animated cows and ice cream cones as props for taking selfies and groupies… And Alice, The Rabbit, The Mad-hatter and The Queen of Hearts of the fairy tale Alice in Wonderland running around and mingling with the crowd…
It was a fun afternoon indeed, with kids of all ages, accompanied by their parents, coming in droves to enjoy an afternoon of bottomless ice cream from California. They were a real treat, especially considering the fact that the featured ice cream brands were not yet available in the Philippines and were expressly flown in from California, USA, for the purpose. These included ice cream treats from companies such as Coolhaus, Mikawaya Mochi Ice Cream, Gelateria Naia, Rosa Brothers Milk Company, Crystal Creamery, Café Classico Foods, The Latest Scoop, Gelati Celesti, Helados La Tapatia, Superstore Industries, Loard’s Ice Cream and Ramar Foods.
They offered all sorts of ice cream treats in different flavors, including Salted Caramel, Crème Brulee, Cappuccino Chip, and a whole line of curiously named Foxy’s Pash Frozen Yogurt flavor variants such as Naughty, Sneaky and Fancy.
The afternoon began with ice cream men giving away assorted ice cream bars from their wire baskets for everyone to try. From that initial frozen treat, they could try everything else in the chest freezers as the program proceeded, with the hosts giving away plenty of raffle prizes in between science experiment shows, an interactive hula hoop session, and an excerpt from Alice in Wonderland that incorporated the ice cream theme into the play.
An afternoon well spent in an ice cream overload indeed–and it was fun, fun, fun!