It’s an Ice Cream Wonderland!

Mother and son enjoying ice cream from California

Mother and son enjoying ice cream from California

IMAGINE rows of chest freezers filled with all the ice cream you can imagine—on popsicles, bars, scoops on sugar cones or cups, mochi ice cream balls, gelato and frozen yogurt—and you can have as much as you fancy!

This was exactly what it was like when the California Milk Advisory Board (CMAB), through its Philippine representative Synergy Asia, held The California Ice Cream Wonderland at the Mind Museum in Bonifacio Global City recently.

California Milk Advisory Board (CMAB) officials enjoying ice cream during 'The California Ice Cream Wonderland' held at the Mind Museum

California Milk Advisory Board (CMAB) officials enjoying ice cream during ‘The California Ice Cream Wonderland’ held at the Mind Museum

Interactive art fun at The Moo-hatter's Studio

Interactive art fun at The Moo-hatter’s Studio

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Synergy Asia's Evelyn Mercurio (extreme left) and Reji Retugal Onal (extreme right) with the ice cream ladies

Synergy Asia’s Evelyn Mercurio (extreme left) and Reji Retugal Onal (extreme right) with the ice cream ladies

The Special Exhibition Hall of the Mind Museum was transformed into an ice cream wonderland, with giant ice cream cones with “melted” ice cream on the floor with throw pillows in front of the stage, benches that look like ice cream sandwiches as additional seats, lined at the back with picnic tables… A dressed-up The Moo-hatter’s Studio tent for interactive art fun and another tent housing The Cheshire Cow’s Magicorner for face painting… A studio set with giant animated cows and ice cream cones as props for taking selfies and groupies… And Alice, The Rabbit, The Mad-hatter and The Queen of Hearts of the fairy tale Alice in Wonderland running around and mingling with the crowd…

Taking groupies complete with props at the 'moo-ed up' studio

Taking groupies complete with props at the ‘moo-ed up’ studio

Foxy's Pash Frozen Yogurt's commercial director-Asia Thomas Lee Scruby and marketing manager-Asia Pree Scruby join in the fun

Foxy’s Pash Frozen Yogurt’s commercial director-Asia Thomas Lee Scruby and marketing manager-Asia Pree Scruby join in the fun

Characters from 'Alice in Wonderland'--The Mad-hatter, The Queen of Hearts, The Rabbit and Alice--pause from mingling with the crowd to have a family picture taken

Characters from ‘Alice in Wonderland’–The Mad-hatter, The Queen of Hearts, The Rabbit and Alice–pause from mingling with the crowd to have a family picture taken

It was a fun afternoon indeed, with kids of all ages, accompanied by their parents, coming in droves to enjoy an afternoon of bottomless ice cream from California. They were a real treat, especially considering the fact that the featured ice cream brands were not yet available in the Philippines and were expressly flown in from California, USA, for the purpose. These included ice cream treats from companies such as Coolhaus, Mikawaya Mochi Ice Cream, Gelateria Naia, Rosa Brothers Milk Company, Crystal Creamery, Café Classico Foods, The Latest Scoop, Gelati Celesti, Helados La Tapatia, Superstore Industries, Loard’s Ice Cream and Ramar Foods.

They offered all sorts of ice cream treats in different flavors, including Salted Caramel, Crème Brulee, Cappuccino Chip, and a whole line of curiously named Foxy’s Pash Frozen Yogurt flavor variants such as Naughty, Sneaky and Fancy.

Mikawaya Mochi Ice Cream

Mikawaya Mochi Ice Cream

A family enjoying their ice cream!

A family enjoying their ice cream!

Father and son sharing bites of California's frozen treats

Father and son sharing bites of California’s frozen treats

All kids got to bring home ice cream shaped mini pillows as souvenirs

All kids got to bring home ice cream shaped mini pillows as souvenirs

The program hosts giving away raffle prizes

The program hosts giving away raffle prizes

Science experiment segments...

Science experiment segments…

... kept the kids glued to their 'seats'

… kept the kids glued to their ‘seats’

Wowed by the bubbling result of an experiment

Wowed by the bubbling result of an experiment

Hula hoop time!

Hula hoop time!

Giving hula hoops a good spin

Giving hula hoops a good spin

An ice cream-themed 'excerpt' from 'Alice in Wonderland'

An ice cream-themed ‘excerpt’ from ‘Alice in Wonderland’

The afternoon began with ice cream men giving away assorted ice cream bars from their wire baskets for everyone to try. From that initial frozen treat, they could try everything else in the chest freezers as the program proceeded, with the hosts giving away plenty of raffle prizes in between science experiment shows, an interactive hula hoop session, and an excerpt from Alice in Wonderland that incorporated the ice cream theme into the play.

An afternoon well spent in an ice cream overload indeed–and it was fun, fun, fun!

 

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