OH, yes, IHOP, the iconic brand famous the world over for its pancakes, omelettes and breakfast items, is now in Manila. It opened the doors of its flagship store at W Global Center (30th St. cor. 9th Ave., Bonifacio Global City, Taguig City) last Friday (February 15, 2013), and metro diners who know the brand could not believe their eyes. But it’s true. IHOP, whose parent company, DineEquity Inc. is based in Glendale, California, has been brought to Manila by InterDine Corp., which is a wholly owned subsidiary of Global Restaurant Concepts Inc. (GRCI).
GRCI has already successfully brought several other popular American restaurant brands to the Philippines. It owns the W Global Center building, which stands right next to the posh Bonifacio High Street.
Under the agreement entered into by DineEquity Inc. and InterDine Corp., the latter will open a total of 20 IHOP restaurants in the Philippines in the next five years, with the opportunity to open other IHOP stores in Malaysia, Taiwan, Thailand, Singapore and Vietnam as well.
“We are absolutely thrilled about bringing IHOP to the Philippines and Southeast Asia. IHOP is an iconic brand, and it truly echoes wonderful memories for people who have experienced dining there before. We are eager to share the same experience with families and diners in the region,” says Archie Rodriguez, CEO and president, GRCI.
That the first and the flagship store of IHOP in the Philippines should be located at W Global Center in Bonifacio Global City is obvious. More than 5,000 runners pass by this high-traffic area of Bonifacio Global City every day since it forms part of a morning and late afternoon jogging path, and IHOP serves basically breakfast food although it also serves a wide range of lunch and dinner fares. IHOP is best known for its pancakes, omelettes and crepes, both of the savory and sweet kind.
Members of the local food media got to try IHOP’s breakfast treats two days before the actual opening, and served during the media breakfast lunch (no, not brunch as in eating between breakfast and lunch, but breakfast lunch as in enjoying breakfast food over lunch) were a number of select pancakes, omelettes and crepes, plus Stuffed French Toast Combo served with hash brown, bacon strips and double sunny-side up fried eggs.
Three kinds of pancakes were served: New York Cheesecake, Cinn-A-Stack and Funny Face.
New York Cheesecake was my favorite. It was two huge, fluffy buttermilk pancakes with cheesecake bits stacked on top of each other, then dusted with confectioners’ sugar, drizzled with strawberry syrup, and topped with fresh strawberries and a rosette of whipped cream. I love all types of berries, especially strawberries, so I really enjoyed this one. Of course, in the U.S., each order of pancakes at IHOP should give you a stack of four pancakes, but this obviously is too much for the average Filipino diner, so adjustments were made in the serving size to fit the Filipino diner, although each serving is still generous and filling.
The friendly servers also brought us an order of Cinn-A-Stack Pancakes. As its name suggests, it’s two huge, fluffy buttermilk pancakes with cinnamon filling and topping, drizzled with rich cream cheese syrup and topped with whipped cream.
The third pancake is a certified kid pleaser, Funny Face. It’s called Funny Face because it’s a big chocolate choco chip pancake sprinkled with confectioners’ sugar, topped with whipped cream eyes, nose and lips, and choco chips on the lips and cherries for the eyes.
For the omelettes, IHOP brought out two of its best – Big Steak Omelette and Spinach & Mushroom Omelette. The Big Steak Omelette is undeniably one of IHOP’s best-sellers in the U.S. It’s very filling, being a huge omelette with a generous serving of tender strips of steak, hash-browns, green pepper, onion, mushrooms, tomatoes and Cheddar cheese, with tomato salsa on the side. The Spinach & Mushroom Omelette is a vegetarian’s delight, folding spinach, mushrooms and Swiss cheese into the omelette and then topping it with Hollandaise sauce and serving it with fresh cutup fruits on the side.
IHOP is also big on crepes, and, during media day, IHOP Philippines introduced one savory and one sweet crepe. The savory one was Garden Stuffed Crepe, which I also loved, since it was two crepes filled with fresh spinach, mushrooms and Swiss cheese, and topped with Hollandaise sauce and diced tomatoes. The sweet one was Strawberry Banana Danish Fruit Crepes, a platter of two dessert crepes filled with rich sweet cream cheese filling, topped with fresh strawberries, fresh banana slices, strawberry syrup and whipped cream.
One distinctive feature of IHOP is a tray of pancake and crepe syrups on each table. Each tray comes with three syrups – Old-Fashioned Syrup, Butter Pecan Syrup, and Strawberry Syrup – for diners who want extra syrup on their pancakes or crepes to partake of.
So, whatever American breakfast you fancy, whether it be pancakes, omelettes, crepes or French toasts or a combination of two or more, IHOP should satisfy your cravings well.